Prepared for Isla Grace
Social Media Proposal
A founder brand people want to learn from, with a working salon behind it.
You’ve been running Isla Grace since 2020 and doing your own socials the whole way. In-person training launched in September, the online academy launches at the end of November, and your goal for 2027 is to grow that academy into a six-figure business, with the salon running like a well-oiled machine.
You’re starting from a really strong foundation. Your page now needs to catch up to the business, and that’s where we come in.
2020: the year you started Isla Grace
3 sides to the business: the salon, in-person training and the online academy
2027: the year of the academy, with no second location and no big team
What we’d put front and centre
Training means the business can grow past the number of appointments you can fit in a week. You love being on camera, which makes our job so much easier, so we’d build everything around you.
Our job is to make your page look as good as the business behind it.
Five things stood out, and the rest of this proposal is built around them.
What you’re describing is what we call a brand world. It’s the difference between having colours, fonts and a logo, and having a page people know is yours before they read the name.
The academy is where you see the most room to grow, so the education content has to be really good.
You want to open a carousel and feel good about posting it, with no rework. Handing this over should give you time back.
You love being on camera and you’ve got a strong presence. More support shouldn’t make the page feel any less like you.
You’re open to more support, as long as the value is there and it’s clear who does what. Chapter 06 lays it all out.
Our recommendation: a recognisable founder brand that makes Isla Grace an aspirational place to learn, with a working salon showing the expertise behind the education.
How it all connects:
People choose a teacher as much as a course. They see you all the time and feel like they know you, so when they’re ready to learn, you’re who they think of.
Useful, beautiful education gives future students a taste of how you teach. It also shows clients how much thought goes into their treatment.
The work, the team and the standards show you do what you teach, every day. It keeps the salon front of mind for clients too, and it helps with hiring, because people see it and want to work there.
If someone’s interested, they need to know where to go. The content points them to a training enquiry or a salon booking, so one page can look after both sides of the business.
The academy is the big focus for 2027. The salon stays a big part of the story, and we’ll keep supporting it.
Now: your combined pageLater, when you’re ready: separate pages
We’d start with the page you already have, building up the founder brand and still supporting salon bookings. This proposal covers that one page.
You don’t want to rush a split in January, and we completely agree. Get one page looking exactly how you want it first. We’d work out what each page is for during onboarding, and when the time comes, the split can be a launch of its own.
A few early creative examples, so you can see how the ideas could look. We’d build out the detailed strategy in onboarding. Hover or select a stream to see it.
Useful technical education that gives future students a taste of how you teach.
Example ideas
The real standards, decisions and team moments that show you know what you’re doing.
Example ideas
Your personality, your opinions and what you’ve learned running the business.
Example ideas
What learning with you is like, and what to do next if they’re keen.
Example ideas
Colours, fonts and a logo make a brand kit. A brand world is when someone sees a post and knows it’s you before they see your name. Your whole salon is pink and that’s what people know you for, so the pink stays. We’d make it feel next level.
The palette
These pinks are a guide. We’d match them to your brand kit in onboarding.
Warm white, charcoal and soft neutrals give the pink some space, so it still feels like you, just more polished.
Strong type that’s easy to read at a glance, so a post looks like yours before anyone sees the logo.
Flattering light and good crops, so the work looks as good on a phone as it does in the chair.
Portraits, salon moments and educational design that look like they belong on the same page.
Useful enough to save, and pretty enough that people go, I love this page.
What we’d leave out
Generic beauty templates, busy graphics and quote tile after quote tile.
Initial creative direction
A little mock-up feed, as promised: founder imagery, treatment detail, salon moments, educational covers and academy content, all on one page.
Hover over a post, or tap on a phone, to see its role.
You at the centre of the feed, so people know who they’d be learning from.
Close, flattering crops that show your standard of work, even at feed size.
The pink rooms everyone already knows, used as a proper setting.
Covers people start to recognise, then save.
Simple, clear ways into training.
Initial creative direction, for illustration. Final posts would be made from your own photography and brand assets.
Carousels are our thing. Here’s how one could work, so it’s useful enough to save and looks like you before anyone reads the name.
01The cover
A clear promise and a reason to keep swiping.
02The substance
Your knowledge, in your words, designed by us.
03The proof
Real work from the salon that backs it up.
04The next step
Enquire about training, or book in.
Both start from the same creative direction. The difference is how much comes off your plate.
Option 01
$2,700 AUD per month, plus GST
We do all the content, then send it over. Your team looks after captions and posting.
Flicker handles
Your team handles
Captions and posting, plus approvals and supplied footage.
Option 02 Our recommendation
$3,100 AUD per month, plus GST
We take care of all of it and you still get the final say. You just won’t need to be on Instagram as much.
Flicker handles
You handle
Approvals, any extra footage between shoots and being yourself on camera.
Full management includes four feed posts a week. That’s what we talked about on our call: enough that people see you, without them getting sick of you. Our carousels take about two and a half hours each, so this keeps the quality up. You also get five original Stories a week and a complimentary two-hour content shoot every month.
| Task | Content Concierge | Full management |
|---|---|---|
| Content planning and creative direction | Flicker | Flicker |
| Ideas, hooks and filming guidance | Flicker | Flicker |
| Filming and supplying other footage | Your team | Your team |
| Reel editing from supplied footage | Flicker | Flicker |
| Custom carousel and graphic design | Flicker | Flicker |
| Reviewing and approving content | You | You |
| Revisions, two rounds per post | Flicker | Flicker |
| Complimentary two-hour content shoot each month | Not included | Flicker |
| Five original Stories per week | Not included | Flicker |
| Copywriting and hashtags | Your team | Flicker |
| Scheduling and publishing | Your team | Flicker |
| Strategy, monthly report and 1:1 strategy session | Not included | Flicker |
| Approval process and account management | Not included | Flicker |
Not included in either option unless added to your final scope: community management, TikTok, advertising and additional accounts.
Our recommendation
We’d go with full social media management. Getting this off your plate is the big priority, and the monthly shoot means filming doesn’t all fall on your team. Content Concierge is a great place to start if your team would like to keep captions and posting for now. A lot of our clients start there and move up once they’re comfortable, and we can look at it again after three months.
Onboarding takes about four weeks and happens before anything goes live. The content rollout starts after that. Select a stage to see what’s in it.
Before publishing begins
Onboarding
FocusSet the visual direction, your priorities and how we’ll work together.
Once publishing begins
Content rollout
FocusGet consistent founder-led content out there and start promoting the academy.
Once we’ve got some posts out
Review and refine
FocusSee what’s working, tweak what isn’t and talk about whether it’s time to split the page.
We’re looking at onboarding in December 2026 and publishing from January 2027, depending on availability and the holiday schedule.
Option 01
$2,700
AUD per month, plus GST
Flicker: planning, creative direction, filming guidance, editing and design.
Your team: captions, posting, approvals and supplied footage.
Option 02 Our recommendation
$3,100
AUD per month, plus GST
Flicker: all of the above, plus strategy, four feed posts and five original Stories a week, copywriting and hashtags, scheduling, publishing, a monthly report and 1:1 strategy session, Slack support and account management.
Included: a complimentary two-hour content shoot each month.
You: approvals and any extra footage.
The details
Currency
All fees are in Australian dollars (AUD) and exclude GST, which is added at 10% on each invoice.
Commitment
Three-month minimum, including onboarding.
Revisions
Two rounds of revisions per post.
To begin
Let us know your package and we’ll finalise month 1, your first month’s fee, to secure your onboarding. Your place is locked in once we’ve confirmed availability and month 1 is finalised.
Content Concierge or full management.
Your first month’s fee secures onboarding, once availability is confirmed.
Your business, audiences, voice and priorities.
Account access, plus the files below.
About four weeks before anything goes live.
Moving forward
You’ve already done the hard part and built the business. Now let’s make your page look like it, and take a bit of weight off your shoulders.
Places depend on availability and the holiday schedule. January is one of our busiest months, so let us know as soon as you can.
Let’s make a little Flicker magic.
